{"id":4434,"date":"2025-09-03T21:34:37","date_gmt":"2025-09-03T21:34:37","guid":{"rendered":"https:\/\/univers.tg\/?p=4434"},"modified":"2025-09-03T21:37:43","modified_gmt":"2025-09-03T21:37:43","slug":"4434","status":"publish","type":"post","link":"https:\/\/univers.tg\/index.php\/2025\/09\/03\/4434\/","title":{"rendered":"Foire Adjafi : les communes s\u2019engagent pour la comp\u00e9titivit\u00e9 des TPME \u00e0 travers le packaging"},"content":{"rendered":"\n

La 13e \u00e9dition de la Foire Adjafi, ouverte depuis le 21 ao\u00fbt 2025, se poursuit sur le terrain du lyc\u00e9e d\u2019Ago\u00e8-Nyiv\u00e9. Ce mercredi 3 septembre 2025, une journ\u00e9e sp\u00e9ciale a \u00e9t\u00e9 d\u00e9di\u00e9e aux communes, sous le th\u00e8me : \u00ab Packaging territorial des produits togolais : catalyseur de comp\u00e9titivit\u00e9 des TPME et outil de valorisation des identit\u00e9s locales dans le cadre de la ZLECAF \u00bb. Des repr\u00e9sentants de plusieurs communes du Grand Lom\u00e9, notamment Ago\u00e8-Nyiv\u00e9 1, 2 et 3, Golfe 1 ainsi que la ZIG, ont pris part aux \u00e9changes aux c\u00f4t\u00e9s de chefs d\u2019entreprises TMPE.<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/figure>\n\n\n\n

Cette initiative, organis\u00e9e pour la 3\u1d49 fois cons\u00e9cutive \u00e0 la Foire Adjafi, met en avant la n\u00e9cessit\u00e9 pour les collectivit\u00e9s locales de renforcer leur r\u00f4le dans le d\u00e9veloppement \u00e9conomique. Selon les organisateurs, il s\u2019agit de cr\u00e9er un cadre o\u00f9 communes et entreprises peuvent \u00ab faire rayonner leurs identit\u00e9s, gagner en comp\u00e9titivit\u00e9 et r\u00e9ussir leur int\u00e9gration dans la ZLECAF \u00bb.<\/p>\n\n\n\n

Le 3e adjoint au maire d\u2019Ago\u00e8-Nyiv\u00e9 1, Gontran Yaguiwata, a expliqu\u00e9 les actions men\u00e9es au sein de sa commune : \u00ab Nous avons identifi\u00e9 les entreprises pr\u00e9sentes sur notre territoire gr\u00e2ce \u00e0 une cartographie et un r\u00e9pertoire. La Foire Adjafi constitue un cadre id\u00e9al pour les accompagner afin que leurs produits soient visibles et comp\u00e9titifs \u00e0 l\u2019international. \u00bb Il a notamment cit\u00e9 l\u2019exemple du riz de Kovi\u00e9, reconnu comme produit identitaire et valoris\u00e9 sur les march\u00e9s.<\/p>\n\n\n\n

\u00ab Depuis trois ans, nous organisons une journ\u00e9e sp\u00e9cialement d\u00e9di\u00e9e aux communes pour sensibiliser sur le r\u00f4le des TPME dans le d\u00e9veloppement local. Avec la ZLECAF, qui repr\u00e9sente un march\u00e9 de plus de 1,4 milliard de consommateurs, nos petites entreprises doivent \u00eatre mieux pr\u00e9par\u00e9es \u00e0 affronter la concurrence et \u00e0 am\u00e9liorer la qualit\u00e9 de leurs produits. \u00bb, \u00e0 confi\u00e9 Madj\u00e9 Aku\u00e9, charg\u00e9 de renforcement des capacit\u00e9s \u00e0 la foire adjafi.<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/figure>\n\n\n\n

Il a ajout\u00e9 que cette d\u00e9marche vise aussi \u00e0 cr\u00e9er un lien direct entre communes et entrepreneurs. \u00ab L\u2019id\u00e9e est de donner une empreinte des communes \u00e0 tous les produits qui sortent de leur territoire afin d\u2019assurer un suivi, de garantir la qualit\u00e9 et de faciliter l\u2019accompagnement des entreprises dans leurs difficult\u00e9s \u00bb, a-t-il pr\u00e9cis\u00e9.<\/p>\n\n\n\n

De son c\u00f4t\u00e9, Panassim E. Ella, promotrice de Deremapack et pan\u00e9liste, a mis en lumi\u00e8re l\u2019impact de l\u2019emballage sur la comp\u00e9titivit\u00e9 : \u00ab Nous cr\u00e9ons des emballages adapt\u00e9s \u00e0 nos r\u00e9alit\u00e9s locales. L\u2019emballage n\u2019est pas une d\u00e9pense inutile, c\u2019est un investissement qui peut m\u00eame doubler le prix d\u2019un produit. Il peut d\u00e9clencher un achat par \u00e9motion, par attachement aux symboles ou aux valeurs qu\u2019il v\u00e9hicule. \u00bb<\/p>\n\n\n\n

Cette 3\u1d49 journ\u00e9e des communes confirme la volont\u00e9 de la Foire Adjafi de rapprocher collectivit\u00e9s locales et entrepreneurs, en vue de renforcer la comp\u00e9titivit\u00e9 des TPME togolaises. Elle met en \u00e9vidence le r\u00f4le strat\u00e9gique du packaging territorial comme outil de valorisation des produits et de positionnement sur le march\u00e9 international.<\/p>\n","protected":false},"excerpt":{"rendered":"

La 13e \u00e9dition de la Foire Adjafi, ouverte depuis le 21 ao\u00fbt 2025, se poursuit sur le terrain du lyc\u00e9e d\u2019Ago\u00e8-Nyiv\u00e9. Ce mercredi 3 septembre 2025, une journ\u00e9e sp\u00e9ciale a \u00e9t\u00e9 d\u00e9di\u00e9e aux communes, sous le th\u00e8me : \u00ab Packaging territorial des produits togolais : catalyseur de comp\u00e9titivit\u00e9 des TPME et outil de valorisation des<\/p>\n","protected":false},"author":5,"featured_media":4435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[450,69,449],"class_list":["post-4434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","tag-communes","tag-foire-adjafi","tag-journee"],"yoast_head":"\nFoire Adjafi : les communes s\u2019engagent pour la comp\u00e9titivit\u00e9 des TPME \u00e0 travers le packaging - UNIVERS.TG<\/title>\n<meta name=\"description\" content=\"La 13e \u00e9dition de la Foire Adjafi, ouverte depuis le 21 ao\u00fbt 2025, se poursuit sur le terrain du lyc\u00e9e d\u2019Ago\u00e8-Nyiv\u00e9\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/univers.tg\/index.php\/2025\/09\/03\/4434\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Foire Adjafi : les communes s\u2019engagent pour la comp\u00e9titivit\u00e9 des TPME \u00e0 travers le packaging - 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